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McDonalds, Petco, Starbucks: What Do They Know That You Don’t?

Donald Scattergood • 22 July 2024

Mobile Apps are NOT just for the big guys!!

Here’s an interesting exercise for every small business owner: 


  1. First, think of a successful company.  I’ve named 3 in the title, but you can use your imagination: Target, Bank of America, The Dallas Cowboys, Cousins Maine Lobster food truck, pretty much every successful company.
  2. Next, open the App Store or Google Play on your phone.  Search for the company you just thought of.  My guess is they have an app you can download and install.
  3. Now, search the same store for *your* company. 
  4. If your company’s app shows up, great - you’re done and you can stop reading.  If it doesn’t, you need to read this now!

 

No successful company invests capital without a reasonable expectation of return.  If these super successful companies built mobile apps to help engage their customers, doesn’t it make sense that your company should as well?


The fact is that mobile applications are not just for the big guys.  Virtually every consumer facing company can benefit from a custom mobile application, and frankly many B to B companies can save money and time with a custom app as well.  For consumer oriented businesses, a custom mobile app increases gross revenue, adds substantially to net profit, builds brand loyalty, reduces costs and improves customer relationships.


Mobile apps streamline the sales process, benefiting both customers and businesses. From

product selection to checkout, mobile apps offer a hassle-free and efficient transaction

experience. Integrated payment gateways enable secure and convenient purchases with just

a few taps, eliminating cumbersome payment processes. This convenience encourages

impulse buying, increases conversion rates, and facilitates targeted upselling and cross-

selling opportunities, boosting average order values and overall revenue.


Mobile apps have fundamentally changed the way businesses interact with customers,

leading to a significant impact on sales and revenue. The enhanced customer experience,

wider reach, increased visibility, and streamlined sales processes offered by mobile apps

make them a powerful tool for businesses in the digital era.


Contact
Sandcastle Digital Design today for a no cost demonstration of the ways a mobile app can help your business prosper!


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